Beats by Dre were looking for a new fresh way to appeal to the younger Gen Z demographic heavily driven by copywriting. 

For this collaborative project with fellow designer Teagan Logue, we created Rebeats. 

A line of refurbished Beats products emphasizing cheaper costs and sustainability for the thrifty Gen Z-ers who want the beat to continue on a budget...

I created package designs, some on-beat copy, as well as a magazine ad as a gateway to the story of Rebeats.
 
Each Beats product has a story. Even after getting beat up, these products can find their way back into the market rather than going to waste. 

A card within each box shares the tale of each individual Beats, adding a unique touch to each box.