Subway was seeking a way to bring attention to their upcoming footlong cookie drops to Gen Z, reminding them of this treat as well as its late night availability.

This campaign emphasizes their unusual length, relates to Gen Z’s struggles, and promotes an opportunity to take a break with Subway after a looooong day of work.

After scanning these posters’ QR codes, those in need of a break are sent to a special page on the Subway site. Here they can get a look at the footlong cookie flavors currently available and await the next future flavor drop.